Applied nlp
Ideas are only valuable when they change something.
For more than twenty years I've been interested in one question: What happens when neuro-linguistic programming leaves the training room and enters the real world?
People & Cultures is where I explore those ideas through articles, observations and practical thinking across three areas: Self, Others and Systems.
Occasionally those ideas become something larger.
The Seven Archetypes
The hospitality industry doesn't simply serve food or provide accommodation. At its best, it creates emotion, memory and a reason to return.
The Seven Archetypes is an applied nlp framework developed specifically for hospitality. It identifies seven distinct behavioural styles that shape how people create experiences—for guests, colleagues and organisations.
Rather than asking people to become someone else, it helps them recognise the strengths they already possess, understand when each behavioural style is most valuable, and intentionally create moments that people remember.
Developed from more than two decades working with boutique hotels, luxury cruise lines and hospitality leaders across Europe and the United States, it is an example of Applied NLP in practice.
Because understanding behaviour is interesting. Applying it changes cultures.
Visit thesevenarchetypes.com